1. Introduction
At The Firdaws Connection, we respect your right to privacy online and understand that you want to keep control of your personal information. That’s why we are committed to protecting any information you share with us.
We will never sell, distribute or intentionally make your personal information public and have implemented appropriate technical and organisational security measures to protect the data you share with us from loss and preserve its security and confidentiality. We aim to collect the minimum of personal information needed to provide an effective service.
We believe in being transparent about what data we are collecting and how it will be handled. The information below explains how we collect, use and protect your information when you use our website and services.
2. Information We Collect
- Name
- Email address
- Phone number
- Social media profiles
- Information submitted through application forms
- Payment details (processed securely via third-party providers)
3. How We Use Your Information
- Provide access to our programmes and services
- Communicate with you regarding your application or participation
- Improve our services and user experience
- Send relevant updates and content
- Comply with legal obligations
4. Legal Basis for Processing
- It is necessary for us to provide you with a service, including for support or to protect the safety and security of the services itself.
- It satisfies a legitimate interest which is not overridden by your data protection interests. Such as for research and development.
- You have given us consent to do so for a specific purpose.
- We need to process your data to comply with a legal obligation.
In cases where you have consented to our use of your personal information for a specific purpose you have the right to change your mind at any time. Where we are using your information because we have a legitimate interest to do so, you have the right to object to that use, but in some cases this may mean your are no longer able to access our services.
5. Data Sharing
- Payment providers
- Email delivery
- CRM systems
- Online file storage
- Service providers necessary for programme delivery
All our third-party data processors have been carefully chosen as service suppliers who also practice responsible data handling. We believe that each has in place appropriate protections to ensure the security of the data we store or process with them and have clear policies for how they treat that data.
6. Transfer Outside of The European Economic Area
7. Data Security
8. Data Retention
9. Your Rights (UK GDPR)
The General Data Protection Regulation (2018) gives you the right to know what personal data we hold, to have it updated if it is inaccurate or removed entirely if you no longer consent to our use of it. We will endeavour to respond to any such requests within one month confirming receipt and outlining what follow-up actions will be taken.
You have the right to:
- Access your data
- Request correction
- Request deletion
- Withdraw consent
- Lodge a complaint with the Information Commissioner’s Office (ICO)
10. General Browsing
Like most businesses we use Google Analytics to help understand how our website is being discovered and interacted with and we use this information to help improve the experience for our visitors and make decisions about future development. Google Analytics presents us with aggregate information about the geographic location, device types and operating systems used by our website visitors, but not in a way that personally identifies you. Additionally Google will record your computer’s IP address and set a number of temporary cookies in your browser to help distinguish you as an individual visitor as you move around our site. In the interests of limiting the amount of data Google collects via our site we are using Google’s standard Analytics implementation and have not enabled any additional advertising features, such as remarketing tags which would tie your usage of our site in with your broader browsing habits. Any user-level data that is associated with Analytics’ cookies are retained for up to 26 months from your last activity on our site, after which it is automatically deleted from Analytics’ servers.
Our website and emails contain a number of links to third party sites. It is important to be aware that these external sites are governed by their own privacy policies and we do not accept any responsibility or liability for these policies. The inclusion of a link to an external source should not be understood to be an endorsement of that website, it’s owners or their products/services. Always check the individual privacy policies of these external sites before you submit any personal data through them.
11. Cookies
Cookies are temporary files stored in your web browser by a website to help track usage and enable services that rely on a persistent identity. You can control which cookies you accept and remove them at any time by adjusting your browser settings or using the tools provided by this site, but it is important to be aware that some cookies are essential and our website may not function as expected without them.
Essential cookies
These cookies are strictly necessary to provide you with services available through our websites and to use some of its features. But you can still block or delete them by changing your browser preferences.
Functional cookies
These cookies are used to enhance the performance and functionality of our websites. They are non-essential but without them certain functionality may become unavailable.
Analytics and customisation cookies
These cookies collect information to help us understand how our website is being used or customise it in order to enhance your experience.
Advertising cookies
These cookies are used to make advertising messages more relevant to you and your interests.
- Ensure the website operates correctly
- Improve performance and usability
- Understand visitor behaviour
- Support marketing and communication efforts
11. Email Marketing
Our email marketing solution is self-hosted so when you subscribe to our newsletter the email address, name and any other details submitted are only seen by us. Our email marketing platform is hosted in the UK .
After opting-in to receive our emails, will we collect your IP address, which along with a timestamp helps provide our evidence of consent should we need to provide this to the regulator.
By default we will retain your data in our marketing system for as long as you choose to stay subscribed or such time as we consider your account to be in-active (ie. you are no longer opening or engaging with our emails). You can update your details or opt-out of our emails at any time using the ‘Unsubscribe’ or ‘Email Preferences’ links found at the bottom of every marketing email we send. If you unsubscribe we will retain your email address for the purposes of a suppression list to ensure that no further marketing messages can be sent unless you actively choose to opt-in again.
12. Emailing Us
When you send us an email, either to one of the addresses displayed on our website or an an individual member of staff, we will collect your email address and any other information you provide within your email.
We use a third-party email email service provider so any emails you send us will be stored on their servers. Therefore your email and any associated personal data may be transferred outside of the European Economic Area to servers located in the USA. Certification under the EU-US Privacy Shield Framework commits it to maintaining appropriate safeguards for international data transfers.
The information you provide will only be processed in relation to the purpose of your correspondence with us. We have no fixed retention period for email correspondence, but we are committed to only storing your data for no longer than is necessary to serve our legitimate interests of record keeping or to perform a contract we have entered into with you.
13. Contact
Last Updated: 23 March 2026
Any updates we may make to our Privacy Policy in the future will be published on this page and any significant changes will be noted.
